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(lively music) - Hey there. Welcome back to another edition of Digital Success Stories. Im Steve Cross, creative director at iSynergy. And today were gonna be talking to Michael Engram, the founder of Game Changers. Its an amazing nonprofit organization dedicated to the development of character skills in high school student athletes. Well be talking about the importance of voice and tone in your branding, all the traditional and digital elements needed to create an omni-channel experience, and how one good founder can change the lives of so many youth. So how does a nonprofit get more donors? How do you create and follow a brand style guide? And lastly, what makes a website engage an audience? Coming right up. - My name is Michael Engram. Im the executive coach of GameChangers. Game changers is a leadership and mentoring organization for high school student athletes. We do different programmings to make sure that we are really focused on education, as well as community service, me