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(upbeat music) - Digital marketing is part of every modern marketing strategy. Thats because its a cost effective way to get your message in front of the people who really matter, your target audience. In traditional marketing, you spend a lot of money to blast your brand to the masses, and it can be tough to calculate ROI because you never really know whos at the other end of your ad. Digital marketing brings the advantage of precision with clear metrics for measuring success. You get to choose who your message goes to and when, and engage directly with your ideal customer in the spaces theyre most active. The result is higher conversion rates with less money wasted. A digital marketing plan is the core document youll use to map out how you market your brand or product in digital spaces. You might have high level plans for website optimization, content marketing, SCM, and social media initiatives in your digital marketing strategy. Its where all the details live and breathe from
