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So Kate, you have been investing in CTV for awhile. Tell us a little bit about the background of how Pinnacle began investing in OTT. Why it is an sort of the opportunities it presents now. amp;gt;amp;gt; Yeah, absolutely. So we are constantly searching for an evaluating the next new big thing. We were fortunate enough to get in on the OTT space early about 6 years ago with the implementation of Hulu. Since then it is obviously become a much larger space in terms of the different inventory and partners that you can possibly work with from going direct to being able to buy programmatically, itamp;#39;s just explofit. So thatamp;#39;s awesome from an advertiseramp;#39;s perspective because it gives us another place where we can effectively and efficiently target our consumer. An impression based media, so itamp;#39;s a nice extension of our television bias, and thatamp;#39;s kind of how it started. It was a way for us to complement our linear television and cable schedules, but in
