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hi guys in this video were gonna give you some tips on how you can improve your conversion rates through conversion rate optimisation specifically focusing on you above the fold CTA is also known as call to actions and in a website like this sometimes its very hard for even the best designers to figure out how to improve it and that wisely we consider ourselves conversion rate optimisation experts so this video will be focused on just pointing out some of the ways that this website which is already done very well can be improved if we look at the homepage everything looks great we got a major CTA here which is to book an appointment we have a contact us button that takes the person to contact page you want to push it an extra step and make it easier for your clients to call you thats your major CTA you could add it up here to the header however we dont think thats necessary so from your own design and development standpoint this is all beautiful the only thing we would suggest is