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Christine from Portable Entrepreneur emphasizes the importance of adding recurring revenue to your business, particularly for web design services, which typically involve one-off projects. To achieve this, she recommends offering website maintenance services as a way to create consistent income. In her video, she highlights the need to clarify what can be included in website maintenance packages to enhance their value and make them easier to sell. By fostering belief in the services provided, selling becomes more straightforward, allowing potential clients to recognize the value. Offering these services not only aids in generating predictable income but also helps in establishing financial stability for your business.