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In this video, Jordan Steen, known as the Serial Entrepreneur, guides viewers on how to create a proposal for potential clients. The tutorial covers essential elements to include in the proposal and strategies to secure the deal. Steen emphasizes the importance of outlining services and costs clearly. He encourages viewers interested in starting a marketing agency, building a personal brand, or launching an online business to subscribe for future content, including free trainings and templates. The video promises a step-by-step approach and transitions to a screen demonstration for practical insights.