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Trademarking a brand is essential for e-commerce, especially for Amazon sellers, as it helps differentiate products from competitors and protects the brand. This tutorial outlines a step-by-step process for applying for a trademark without a lawyer, although legal assistance is recommended by the United States Patent and Trademark Office. It highlights that individual sellers can manage the process themselves with ease. The video will cover preliminary steps before the application and then dive into the trademark application for a golf brand, concluding with guidance on the next steps to take.