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In this tutorial, Trevor Bragdon from Seven Figure Fundraising introduces the "five sentence thank you letter" as an effective fundraising tactic. He emphasizes that great thank-you letters should achieve two main goals: expressing gratitude for the donor's gift and reminding them of the purpose behind their donation. He points out that many letters lack personalization and can feel corporate. To combat this, he presents a template from his fundraising workshop that utilizes a storytelling framework called "look back, look down, look forward." The first sentence should begin with thanking the donor to establish a personal connection right away.