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In this tutorial, Emily Probst from Modern Machine Shop explains how to write and submit a press release. She outlines basic steps for creating an effective press release, starting with choosing the topic, which can include new products, technologies, events, trade shows, mergers, and management changes. A press release serves as a communication tool to inform the audience about significant happenings in the business, offering opportunities for larger stories to emerge. Probst emphasizes the importance of conciseness, noting that with numerous press releases received weekly, clarity and brevity are essential for effective communication.