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A social media policy is an internal document that companies use to guide employee interactions on social media platforms like Facebook, Instagram, and Twitter. With the growing importance of these platforms in shaping brand identity and connecting with potential customers, businesses face risks associated with insensitive or poorly thought-out posts that can harm their reputation. This video discusses the role and characteristics of effective social media policies. The presenters, eFORMS, highlight their extensive document database and encourage viewers to watch until the end for a link to a customizable social media policy template. Finally, it’s emphasized that there’s a distinction between social media policies and social media usage.