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In this video, Jordan Steen shares a step-by-step guide on how to create a proposal for potential clients, detailing the necessary components and strategies to effectively communicate services and costs. Viewers will learn what to include in the proposal to maximize their chances of landing the deal. Jordan, known as the "serial entrepreneur," focuses on topics related to starting a marketing agency, building a personal brand, and launching an online business. He encourages viewers to subscribe for future content, including free training, templates, and resources related to business development. The tutorial provides practical insights for anyone looking to create winning proposals.