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In this tutorial, Devon Dean from ProjectManager.com discusses how to effectively sell a project through a solid project proposal. He emphasizes that people buy from people, highlighting the importance of personal interaction with decision-makers rather than relying solely on the proposal document. Developing relationships and actively lobbying key stakeholders is crucial for project success. Dean advises that while preparing the proposal, project sponsors and champions should engage in direct meetings to refine and enhance their understanding of what the decision-makers need. Building rapport and communication is key to securing funding and support for your project.