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Proposals are crucial for acquiring more photography clients. This video tutorial provides a step-by-step guide on creating an effective proposal and contract, using a personal template that secured over 50 product photography clients during the pandemic. It emphasizes that this approach is applicable not only to photographers but also to anyone in a service-based business. The video highlights that without a contract, no project is finalized; a proposal formalizes discussions with potential clients. It reiterates the importance of obtaining a client’s signature to solidify the deal, as verbal agreements alone are insufficient for securing projects.