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The speaker begins by posing a question about a group of renowned figures: W. Edwards Deming, Walt Disney, Hans Selye, and Mother Teresa. While Deming, Selye, and Mother Teresa are associated with clinical measurement, psychology, and compassion, Disney is seen as an odd fit due to his focus on animation and theme parks. Initially, the speaker thought it illogical to include Disney in this context, but they highlight that innovation often arises from unexpected connections. This reference leads to a discussion on the "experience economy," challenging the traditional view of economic sectors.