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The partnership strategy focuses on identifying individuals with expertise in various verticals to effectively apply the technology and enhance customer experience. The speaker, a CEO and graduate of an incubator, shares insights on partnerships and negotiations, emphasizing their story. They discuss the decision to pursue licensing from the outset, highlighting their company, Exercise Interactive, which specializes in sensor technology for touchless 3D and gesture control. Instead of producing a product, they rely on partnerships with manufacturers to integrate their technology into existing products. This approach underscores the importance of collaboration in their business model.