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In this tutorial, Devon Dean from ProjectManager.com explains how to effectively sell a project through a project proposal. He emphasizes that decision-makers prefer interpersonal interactions over solely relying on proposal documents. A well-crafted proposal alone is unlikely to secure funding without prior communication and relationship-building with stakeholders. Therefore, it’s crucial for project sponsors and champions to actively engage decision-makers, lobbying for support through meetings. These interactions provide opportunities to refine the proposal by better understanding the needs and expectations of those involved in the funding process.
