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In this video tutorial from Consulting Business School, the focus is on crafting high-quality, winning client proposals and presentations, a common request among viewers. The speaker emphasizes the importance of proposal-writing skills in consulting, which can vary based on one's experience and client relationships. In some cases, consultants may have non-competitive arrangements where clients directly request help. However, for larger projects, proposals often involve competitive tenders where multiple consulting firms submit bids. The tutorial aims to guide viewers through the nuances of creating effective proposals that clearly outline project scope, timelines, and costs, regardless of their experience level in consulting.