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A successful event relies on having guests, making an effective promotion strategy essential. This video outlines how to create an event marketing plan to drive ticket sales and attendance through straightforward steps. It defines an event marketing plan as a roadmap detailing the tools and tactics used for promotion, as well as a timeline for implementation. Key to this process is understanding your target audience and the channels they frequent, enabling efficient promotion across platforms like social media and email. Additionally, a free template with examples is provided to help build a promotion timeline easily.