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Writing engineering proposals can be challenging, as engineers typically aren't taught this skill in school; they focus more on technical calculations. However, success in consulting engineering often hinges on winning proposals for career advancement. In this week's engineering management lessons video, Matt Handel, author of "Proposal Development Secrets," shares valuable advice for improving proposal writing. He introduces the "million dollar question," intended for internal use when developing proposals, which can greatly enhance the chances of winning contracts. Matt's insights aim to empower engineers to create more effective proposals that meet client needs.