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Writing engineering proposals is challenging, as engineers are typically trained in technical skills rather than proposal writing. Successful proposals are crucial for career advancement in consulting engineering. In this video, Matt Handel, author of "Proposal Development Secrets," shares valuable advice to enhance proposal writing. He introduces the "million dollar question," which he recommends asking internally during the proposal development process. This question is essential for crafting compelling proposals that can lead to winning more contracts. The session emphasizes the importance of strategic thinking in proposal writing for engineers.