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In this tutorial, Robert Wright, a private label law attorney, discusses how to respond to a cease and desist letter, which is a common occurrence for Amazon sellers. Such letters typically demand that you stop certain actions, often relating to patents, trademarks, or copyrights. They may claim you are selling a product without rights, using a confusingly similar brand name, or infringing on copyrighted material. Wright emphasizes that these letters are not legal opinions but mere communications. The next step in responding involves identifying the sender—whether it is from the actual rights holder or the brand itself.