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The video discusses the role of press releases in book marketing, particularly for book launches. Julie, from Book Launchers, explains that while press releases that summarize the book with a headline, quote, and details may seem beneficial for attracting media attention, their actual utility for authors has evolved. She emphasizes that Book Launchers assists authors in writing, publishing, and promoting nonfiction books to build their brand and generate income, while allowing them to retain all rights and royalties. The mention of press releases being more popular in the 1990s indicates a shift in media strategies for authors.
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