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hi everybody welcome back whether youamp;#39;re an entrepreneur a small businessperson a designer or any kind of creative professional your brand is the most important thing to you and thereamp;#39;s a whole lot of things that can hurt your brand that you have to be careful of so Iamp;#39;m gonna jump right into talking about five things that I think are some of the most important that could hurt you and if youamp;#39;re not careful so number one Iamp;#39;m always talking about consistency so one of the biggest things that can hurt your brand is an inconsistent brand image when I talk about inconsistency I mean design elements things like color and fonts your logo your photography treatment your layout style having all of these things be completely consistent across all your brand touch points so social media your website wherever you know podcast artwork wherever people come in touch with your brand you want your brand image to be as consistent as possible what happens is people
