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In this introduction to "How to Win Friends and Influence People" by Dale Carnegie, narrated by Andrew McMillan, the author reflects on the publishing industry during the early 20th century, noting that a significant number of books published were uninspired and often financially unsuccessful. Despite the odds, Carnegie decided to write another book, acknowledging the challenge and questioning why readers should care. He explains his background, mentioning his experience conducting educational courses for business professionals in New York since 1912, initially focusing on public speaking to help adults think quickly and express their ideas effectively.