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In this video tutorial, Jordan Steen, known as the Serial Entrepreneur, discusses how to create a proposal for potential clients. He emphasizes the importance of outlining the services offered and their associated costs to successfully land a deal. The video promises a step-by-step guide on what to include in the proposal. Jordan invites viewers interested in starting a marketing agency, building a personal brand, or launching an online business to subscribe for future content, including free trainings and templates. He plans to share an actual proposal example later in the video.