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In this tutorial, Scott Pierce from Listings to Leads explains how to generate 10 to 20 buyer leads for approximately $50 to $70 while enhancing your brand. He introduces the weekly buyer PDF guide, focusing on "Rent to Own," one of the 35 available guides for buyers in the Listings to Leads account. This guide is particularly effective in attracting potential clients in the current market, as it appeals to those who may not realize they can qualify for a traditional mortgage. By utilizing this resource, agents can target a wide range of buyers, making it a valuable tool for lead generation.