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In today's lesson, we focus on the business model canvas, exploring the nine steps to create your first business model. We'll examine examples to clarify the theory. A business model is defined as a plan for successfully operating a business, identifying revenue sources, target customers, products, and financing details. It illustrates how key business drivers interconnect. Documenting this information can be extensive, making it challenging to grasp mentally. The canvas simplifies the process, allowing for a clearer understanding of how the components fit together, making it easier to visualize and work with your business model.