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Proposals are crucial for attracting more photography clients, and this video tutorial provides a step-by-step guide on creating effective proposals and contracts. It outlines the proposal template used to secure over 50 product photography clients during the pandemic. The content is relevant not just for photographers but for anyone in a service-based business. A proposal formalizes discussions with clients and is necessary to finalize deals, as verbal agreements are insufficient without a signed contract. The video emphasizes the importance of proposals in the sales process, highlighting that there is no deal until a client signs the agreement.