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Monica Talley, a director in the trademark sector, discusses the benefits of growing brand value through trademark licensing. This practice involves allowing third parties to use trademarks, which ultimately benefits the trademark owner. Trademark licensing significantly contributes to brand value and profitability, with global retail sales of licensed products exceeding $200 billion annually. It enables brand owners to expand awareness into new product categories and geographic markets that may be challenging to enter independently. Historically, top trademark licensors have been in entertainment, fashion, and luxury sectors.