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In this Business School 101 tutorial, the concept of strategic alliances is explored. Strategic alliances are voluntary arrangements between firms that involve sharing knowledge, resources, and capabilities to develop processes, products, or services. Their popularity has surged in recent decades as companies seek to enhance strengths or address weaknesses. The video aims to clarify what strategic alliances are, the reasons firms form them, the major types, and notable real-world examples. The tutorial begins with an introduction to these concepts, setting the stage for a deeper understanding of strategic partnerships in the business world.