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In this tutorial, Devon Dean, content director at ProjectManager.com, explains how to effectively sell a project through a project proposal. He emphasizes that personal connections are crucial, as decisions are often influenced by prior interactions rather than just the proposal document. Dean advises that, while preparing the proposal, project sponsors and champions should actively engage with decision makers to promote the project. He suggests using lobbying sessions and one-on-one meetings to refine understanding of project needs and to enhance the proposal’s success chances. Overall, he underscores the importance of combining a strong proposal with strategic personal outreach.
