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In this video tutorial, Jordan Steen, known as the Serial Entrepreneur, provides a step-by-step guide on how to create a client proposal. He emphasizes the importance of clearly outlining the services offered and their costs, as clients seek a comprehensive understanding before commitment. The tutorial includes key components to include in the proposal and strategies for securing the deal. Steen invites viewers interested in marketing agencies, personal branding, and online business to subscribe for ongoing content, including free training, templates, and proposals. The video promises practical insights to enhance the proposal creation process.