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In this tutorial, Jacco discusses modern sales methodologies, contrasting traditional sales funnels with the SaaS methodology. He describes the traditional approach, which involves three phases: awareness, selection, and education. Jacco highlights the limitations of solution selling, where clients are already aware of their problems and potential solutions. He emphasizes the need for improvement in sales strategies to better understand client needs and challenges, beyond just providing ready-made solutions. This modern approach aims to enhance the sales process by exploring clients' perspectives and expanding on the initial framework of solution selling.