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In this tutorial, Aaron from ChartMogul introduces the subscription analytics platform designed to enhance your recurring revenue insights. He explains how ChartMogul provides core metrics such as monthly recurring revenue, churn, average revenue per account, lifetime value, and cash flow, allowing businesses to optimize operations and plan for growth. Users can segment customers by various factors and add custom attributes for more complex analysis. To begin extracting valuable insights, users must first integrate their data into ChartMogul, which supports multiple billing systems like PayPal and Chargebee. Setting up a custom data source is simple with the addition of API information.