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In this video tutorial, the speaker discusses methods for generating leads for businesses, focusing on both free and paid strategies. He introduces three approaches, starting with free methods. The first highlighted method is using Recruiting.net, a tool that allows users to search for leads on LinkedIn and Twitter. For instance, if targeting immigration lawyers or consultants for SEO services, users can filter leads by incorporating relevant keywords, such as including specific emails like "@gmail.com." The speaker emphasizes practicality by encouraging viewers to follow along as he demonstrates these techniques.