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In this video tutorial, the speaker discusses lead generation methods for businesses, focusing on both free and paid strategies. He introduces three methods, starting with a favorite free tool called Recruiting.net, which helps users find leads on platforms like LinkedIn and Twitter. The speaker provides an example of targeting immigration professionals—such as lawyers and consultants—specifically for offering SEO services. He explains how to effectively search for these leads by using specific keywords, including email addresses, to streamline the prospecting process. The tutorial aims to guide viewers in initiating cold outreach and prospecting effectively.