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In this episode of Senayan PR, the host discusses creating a public relations (PR) plan. They emphasize the importance of having a strategy for various purposes, such as a campaign, annual planning, or small projects. A PR plan helps outline the steps to take, budget requirements, and evaluation methods upon project completion. The host introduces the concept of the seven steps to developing a PR plan and prepares to guide viewers through the process, sharing tips and insights along the way.