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why are we even talking about data products data is increasingly becoming an article of trade or commerce the era of data is about the process of data commoditization where data is becoming an independently valuable asset that is freely available on the market a commodity is defined as something useful that can be turned to commercial or other advantages open data is the strong manifestation of this new era open data is mostly about sharing and access to data the government mandates and open data policies from multiple countries and public entities continue to contribute to the process of data commoditization after the hype around open data monetization of data has emerged as one of the most discussed topics which is visible also in academic research emerging data economy markets are not fully yet here yet instead we are still in the phase of learning to utilize and monetize data both require data products when you combine apis and data you are offering data as a service the number of