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In this video tutorial, the presenter discusses methods for generating leads for businesses, specifically focusing on cold outreach and prospecting. The tutorial covers three methods: two free and one paid. It begins with free methods, highlighting Recruiting.net as a favorite tool. This platform enables users to search for leads on LinkedIn and Twitter. The presenter demonstrates how to target specific professions, such as immigration lawyers or consultants, while offering services like SEO. By incorporating relevant keywords and email addresses, users can effectively identify and connect with potential leads. The video aims to guide viewers in executing these strategies for lead generation.