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In this video, Jordan Steen, also known as Cereal Entrepreneur, discusses the importance of the client onboarding process after landing a new client. He emphasizes that this process is crucial to prevent clients from reconsidering their decision and potentially canceling their plans. The onboarding process ensures that both the agency and the client are aligned on expectations and objectives, thereby fostering a successful collaboration. Additionally, Steen invites viewers interested in starting a marketing agency or learning about digital marketing to subscribe to his channel and stay updated.