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In this tutorial, Cam explains how to set up an automated tracking extract in Salesforce Marketing Cloud. The process involves creating an automation that triggers weekly, setting up a data extract activity to pull data on opens, sends, and clicks, and using a file transfer activity to move the extracted file from the safehouse to an FTP. The video focuses on building three main components: the weekly automation, the data extract configuration, and the file transfer. Cam begins by demonstrating how to create a new automation in Automation Studio, naming it "tracking extract."