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In this video, Jordan Steen, known as the Serial Entrepreneur, guides viewers on creating a proposal for potential clients. The tutorial focuses on what to include in the proposal, outlining services offered and associated costs, to effectively land client deals. Steen emphasizes the importance of the proposal process for those looking to start or grow a marketing agency or online business. He encourages viewers to subscribe and activate notifications for future content, including free training and templates related to personal branding and marketing. The session will also feature a walkthrough on preparing an actual proposal.