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In this tutorial, the speaker discusses how to generate leads for your business through cold prospecting. They introduce three methods, covering both free and paid options. The first method highlighted is a free tool called Recruiting.net, useful for finding leads on platforms like LinkedIn and Twitter. The speaker demonstrates how to target specific professionals, using immigration lawyers as an example, while offering SEO services. They explain the process of searching for leads based on keywords and provide guidance on reaching out to them effectively. The video aims to equip viewers with practical strategies for generating valuable business leads.