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In this video, Devon Dean from ProjectManager.com explains how to effectively sell a project through a project proposal. He emphasizes that personal interactions are crucial, as decision-makers are influenced more by relationships than by the proposal document alone. Dean advises that while preparing the proposal, project sponsors and champions should actively engage decision-makers to discuss the project. These lobbying efforts and one-on-one meetings are vital for refining the project's understanding and increasing the chances of securing funding and resources. Ultimately, communication is key to gaining support and mindshare for the project.