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In this tutorial, Katie Gutierrez, owner of Biographical Design and mentor for aspiring interior designers, emphasizes the significance of sales in the interior design business. She discusses how sales directly influence income potential, as they determine the financial outcome of projects. Establishing leadership during the sales conversation is also crucial, as it helps to gain client trust and buy-in from the outset. This foundational leadership makes it easier to guide clients throughout the project, rather than attempting to reclaim authority later on. The conversation sets the stage for the designer-client relationship and future project success.