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An insertion order is a document outlining the agreement between a publisher and an advertiser for running a campaign, serving as the final step in a direct deal. After network approval, signing the insertion order, which is a legal contract, is essential. It contains critical information about the advertising campaign, including start and end dates, ad unit placement, ad copy, target audience, pricing structure, and campaign costs. The benefits of an insertion order include clarity for the advertiser regarding expectations, minimizing future conflicts, and ensuring the publisher understands their deliverables and payment. This specificity reduces the likelihood of disagreements, allowing the publisher to set up ads and drive inbound results once approved.