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In this tutorial, Devon Dean from ProjectManager.com explains how to effectively sell a project through a project proposal. He emphasizes that people buy from people, meaning that personal interactions with decision-makers are crucial for project funding. Merely submitting a well-crafted proposal is insufficient without prior communication and support from project sponsors and champions. Dean advises actively lobbying decision-makers and using one-on-one meetings to refine the project's understanding and alignment with their interests. This combination of a strong proposal and interpersonal engagement significantly increases the chances of project approval and resource allocation.