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In this video, Jordan Steen, known as Serial Entrepreneur, explains how to create a proposal for potential clients looking to understand the services offered and associated costs. He provides a step-by-step guide on what to include in the proposal to enhance the chances of closing the deal. The tutorial is part of a broader theme on starting a marketing agency, building a personal brand, and launching an online business. Viewers are encouraged to subscribe for updates on future content, including free training, templates, and proposals. The video will include a live demonstration on generating effective proposals.