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A press release is a vital tool in public relations, used to announce upcoming events, report on successful program completions, promote survey results, or update the public on ongoing events. To be effective, a press release must provide newsworthy information, structured in accordance with journalistic standards. This includes being accurate, precise, simple, and clear, while considering public interest. The content should be concise, ideally no longer than one page (30 lines), and sometimes even shorter. Additional information can be included as an annex to the press release to ensure clarity and focus.