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Proposals are crucial for securing photography clients. This video provides a step-by-step guide on creating a proposal and contract, highlighting the proposal template used to gain over 50 product photography clients during the pandemic. It emphasizes that this tutorial applies to any service-based business, not just photographers. A proposal formalizes discussions with clients, making the project official when signed. Without a contract, there’s no deal; thus, getting a signature is essential to confirm a new client. The video stresses that proposals are a key element of the sales process, as they bridge the gap between initial conversations and final agreements.